The melanin market founders new page (1)

known as "CORY X," is a community activist who has a passion for economic development, Black enterprise and resourcing the most underserved communities. 

As a long-term resident of Willingboro, NJ, Cory X has been instrumental in  orchestrating community events that cultivate community engagement, build the Black mind and educate his people to understand how their buying power serves as the economic backbone of the nation’s financial system. 

Cory X, a humble spirit, but powerful mind has a strong voice for advocacy that inspires people to take action that generates the upward mobility of their community.


Dedicated to a holistic way of living, Cory X, is the co-owner of the 100% vegan restaurant, Lalus, located in Beverly, NJ which is slated to open in November 2020. He is also the co-owner of Life Foods which is founded on the principle of agricultural close-container gardening. He has received an NAACP community award, is an 8-year member of the Willingboro Softball community - serving on the Board and as a Coach -  and is driven by the desire to be a solution to the problems plaguing the Black business community. 


His life’s guiding principle: "How can you be broke when your melanin is rich?" - Cory X


known as "@The Billion Brand," was born and raised in Willingboro, NJ. 


In 2006, he graduated from Willingboro High just a few months before pursuing his BA in Business Admin and Marketing at the illustrious Morehouse College in Atlanta, GA. It was there that Arrington began to establish his brand and hone his natural talents. 


In undergrad is where he started his modeling career which included castings in Philadelphia Fashion Week, Atlantic City Fashion Week and Philadelphia Men’s Style Week. It was this platform that launched his successful stint as the Executive Producer of Philadelphia Small Business Fashion Week which also elevated his brand as a longtime Fashion Stylist. 


Never one to slow down, “The Billion Brand” expanded to other avenues that included: Brand Development and Management; Graphic Design; and Media Correspondence (interviews conducted with Bryshere “Yazz” Grey, Big Daddy Kane, Michael Vick, Diggy Simmons, Sevyn Streeter, Deitrick Haddon, Chrisette Michele). His work as a Fashion Stylist has been featured in Getty Images, The New York Times, Revolt TC, E News, NYFW, Complex Magazine, and New York Daily News). 


Arrington, an ordained elder, is also heavily involved in his church community. In addition to helping with their branding efforts, digital platforms and event support, he has also been instrumental as a leader of the youth ministry, an active member in the men’s ministry and a support in the efforts of the women’s ministry efforts to strengthen their brand.  


His drive and passion for the melanin business community comes from being a Black, young entrprenuer himself who has worked hard to build a respected brand and then lend those established avenues and connections to help build a brand that supports the talents and gifts of others. To learn more about the “The Billion Brand” follow him on IG.


born in Philadelphia, PA and raised in Willingboro, NJ, Mar WeeZzZ, a 2006 graduate, has been making an impact on the industry and in his community since 2007. 


Spending 10+ years promoting and hosting events, including experience managing top night clubs in Philadelphia, Mar WeeZzZ has promoted and hosted alongside some of Hip-Hop’s greatest (Diddy, Meek Mill, Rick Ross and Nicki Minaj). He has also hosted with DJ Diamond Kuts and DJ Drama in addition to Blac Chyna, Tahiry and Keyshia Kaoir. 


A heart for the youth, Mar WeeZzZ makes it a priority to speak with younger generations about gun violence, anti-bulliying, esteem and self-respect in black urban communities. He has served as a host for youth talent shows, and has been honored by Councilwoman Carol Murphy and Senator Troy Singleton. 


Fusing his entrepreneurial gifts, graphic design talents and marketing & promotion experience to further elevate his community has led him here. As a multi-business owner, brand creator and business consultant Mar WeeZzZ’s personal experience continue to fuel his interest in creating spaces for others to share their gifts with the world. Follow him on IG.